- April 07, 2017 - Yuengling Is Sponsoring the Phillies
- NEWS RELEASE
Pottsville, PA, April 7, 2017 – D.G. Yuengling & Son, Inc., America’s Oldest Brewery, is pleased to announce a sponsorship agreement with the Philadelphia Phillies. This multi-year agreement with one of Pennsylvania’s Major League Baseball teams will feature Yuengling beer, which is the first new beer sponsor of the Phillies in nearly 40 years.
“Phillies Baseball and beer are two of my passions. So we are thrilled to partner with one of the iconic teams in our home state,” said Dick Yuengling, Owner and President. “Watching America’s favorite pastime while enjoying a Yuengling Traditional Lager from America’s Oldest Brewery is what brings fans together.”
“We are proud to welcome Yuengling to the Phillies family,” said Dave Buck, Senior Vice President of Marketing & Advertising Sales. “Like the Phillies, Yuengling has a long history in Pennsylvania. It’s a natural synergy – and a great addition to the ballpark’s off-the field lineup.”
Sponsorship with the Philadelphia Phillies includes an outfield wall sign, digital sign and in-stadium sign featuring the brewery’s flagship beer, Yuengling Traditional Lager.
The sponsorship, with the support of business partner Origlio Beverage, started on opening day on April 7, 2017.
- April 05, 2017 - Speakeasy Signs Exclusive Brewing Contract with Shmaltz
- BEWBOUND (Chris Funari):
In an effort to keep beer in the marketplace while a court-appointed receiver solicits bids for the Speakeasy Ales & Lagers brand and brewing assets, the San Francisco craft brewery has signed an exclusive contract brewing agreement with New York’s Shmaltz Brewing, Brewbound has learned.
The decision to outsource at least some of its production comes just two weeks after the company said it would resume manufacturing at its San Francisco brewing facility.
The arrangement with Shmaltz will include production of Speakeasy’s Big Daddy IPA, Prohibition Ale and Baby Daddy Session IPA, Brian Stechschulte, a Speakeasy spokesman told Brewbound.