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- December 15, 2017 - BREWBOUND: Sly Fox Brewing Announces Packaging Refresh, New Beer Releases
- PRESS RELEASE
Craft-brewed in the Keystone State for 22 years, Sly Fox Brewing has been at the forefront of technology and innovation starting with their bold decision to install a canning line in 2006, making them the first craft brewery to adopt cans in the Mid-Atlantic region. In 2013, Sly Fox became the first brewery in North America to utilize the 360 can end, developed by Crown Cork, where the can’s entire lid is removable.
With an eye to the future once again, the Pottstown-based brewery will unveil new branding for their entire lineup of core brands and seasonal beers, including a modern update on their playful “Sly Fox” logo. This bold new look accurately represents what Sly Fox does best: telling the outdoor enthusiast’s tale through the lens of fresh beer. The stylish “Y” in the word “Sly” depicts a bushy fox tail, emblematic of the red and gray foxes indigenous to the wild backwoods of Pennsylvania, and the words “Brewing Company” reinforce their reputation as one of the pioneering leaders of the craft beer movement.
Sly Fox began the slow rollout of new packaging in the month of November beginning with the release of their widely popular Christmas Ale, a malty, full-bodied red ale made with traditional mulling spices: ginger, clove, allspice, cinnamon and nutmeg, in 12-ounce cans. Other packaging updates and label redesigns on the horizon include label redesigns on their two most popular brands: Helles Golden Lager, a Bavarian-style golden lager; and Pikeland Pils, a Northern German-style pilsner.
In early 2018, Sly Fox will debut a new seasonal offering in 12-oz cans: Mudlust, an invigorating coffee porter that harnesses the power and spirit of morning coffee, then marries those rich flavors with the roasted malt magic of a robustly crafted porter. Later in 2018, Sly Fox will debut a new year-round offering in 12-oz cans: Vulpulin IPA, a mythical “fox-like” ale, aggressively hopped with Citra, Mosaic, Cascade and Centennial.... [It]will be the first new year-round offerings added to their lineup since 2014.
Read more and see new logo and labels here.
- December 12, 2017 - So long, Bud — Sam Adams is the new official beer of the Red Sox
- DAN ABRAMS, BOSTON GLOBE
The King of Beers has been dethroned — by a beer named for an American patriot.
Samuel Adams is set to replace longtime sponsor Budweiser as the official beer of the Red Sox, after its brewer, Boston Beer Co., signed an eight-year deal with the team that will last through the 2025 season.
Plenty of Major League Baseball stadiums now offer craft beer, but Sam Adams appears to be the first craft beer to become the official brew of a ball club.
- December 12, 2017 - Anheuser-Busch Launches New ‘Elevate’ Initiative
- CHRIS FUNARI, BREWBOUND
Anheuser-Busch InBev, via its “High End” craft division in the U.S., today announced the launch of a new initiative aimed at “building a better future” for the beer industry.
Called Elevate, the program is A-B’s effort to make its 11 U.S. craft beer and cider brands better stewards of the industry.
Speaking to Brewbound, High End president Felipe Szpigel said the new initiative would include commitments and investments into four key areas: beer, the environment, communities and the industry.