- February 19, 2015 - Victory Brewing Co. and Michigan's Brewery Vivant to offer exclusive collaboration at Brewer's Plate
- FROM PHILLY.COM
Downingtown’s Victory Brewing Company has teamed up with Michigan’s Brewery Vivant to bring us a taste of the good life in their upcoming collaboration beer, Bon Vivant. But, like an actual bon vivant, this one’s rare — so rare, in fact, that this year’s Brewer’s Plate event will serve as the brew’s only appearance on the East Coast.
“Back in Michigan, the brewery is always promoting what we call living the ‘Bon Vivant — the good life” Brewery Vivant President Jason Spaulding said in a press release. “This collaboration beer is a result of a vision that we share with Victory.”
Described as a “saison-style ale with a medium to light body,” Bon Vivant serves as Victory and Brewery Vivant’s first brew together, as well as a “creative resolution” to a “trademark conflict” over the Bon Vivant name. As it turns out, Victory has held a trademark on using the phrase for their beer since around summer 2012. Brewery Vivant, America’s first LEED-certified brewery, meanwhile, first opened its doors in 2010.
Read more here.
- February 02, 2015 - Budweiser Super Bowl Ad Creates a Firestorm
- FROM BREWBOUND (David Eisenberg)
Of all the made up beer recipes Anheuser-Busch InBev could have conjured up to poke fun at the craft beer movement as caricature in one of its three Super Bowl ads, it just had to be a “pumpkin peach ale” that the company greenlit.
The fictional brew featured prominently in the company’s “Brewed the Hard Way” spot when the following message flashed across millions of television screens: “Let them sip their Pumpkin Peach Ale. We’ll be brewing us some golden suds.”
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But as cosmic fate would have it, the potshot landed primarily on one of A-B’s newest business partners: Just last year, Elysian Brewing, the beloved Seattle outpost that the beer conglomerate acquired at the end of January, brewed a beer dubbed “Gourdgia on my Mind,” a peach pumpkin amber.
The ad left Elysian co-founder Dick Cantwell, who had ardently opposed selling to A-B, disillusioned and angry.
Complete Story here.