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- January 16, 2018 - Brewbound: IRI Worldwide Reports US Beer Sales Exceed $34 Billion in 2017
- JUSTIN KEDALL:
U.S. beer volume sales were roughly flat in 2017, according to retail data provider IRI Worldwide.
The market research firm, which tracks category-wide sales trends at off-premise retailers, reported that total U.S. beer dollar sales topped $34 billion in the firm’s multi-outlet and convenience (MULC) universe of stores (grocery, drug, club, dollar, mass-merchandiser and military). Through December 31, U.S. beer volume sales decreased 0.4 percent while total beer dollar sales increased 1.2 percent.
Dollar sales of domestic premium brands (Budweiser, Bud Light, Miller Lite, Coors Light and others), declined 2.9 percent (more than $398 million) to more than $13 billion while volume sales dipped 3.8 percent.
However, three segments — imports, craft beer and domestic super premiums — grew last year. Dollar sales of imported beer, the second largest segment, increased 8.4 percent to more than $6.5 billion.