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This is the Beer Yard news page, with brewing news from the Philadelphia area and beyond.
- September 14, 2003 - Fuller's, Erdinger, Veltins Aim at U.S. Market
- Fuller's and Erdinger, familiar names to American imported beer fans, and Veltins, a new name to most, will re-emerge in the U.S. market under the guidance of Distinguished Brands International, a new importing company developed by former employees of the now defunct Paulaner North America, an import firm absorbed by Fischer Beverage, the specialty beer division of Heineken USA.
DBI is the brainchild of Jeff Coleman, former head man at Paulaner North America, and he has already added New Orleans' Dixie Brewing Company to his portfolio and is in negotiations with at least one other well-known German brewery. The company is headquartered in Denver.
Erdinger WeiBbrau is a family owned brewery, established in 1886, which brews only wheat beers. It is the world's most popular wheat beer brewer, available in 64 countries around the world. The brewery is located in Erding, near Munich, and holds about 20% of the German wheat beer market. The newest Erdinger beer is Champ, a beer designed to be drunk from the bottle which has less alcohol than other Erdinger brews (Hefeweizen, Dunkel, Kristall and Pikantus Bock). It features a unique twist-opener built into the bottle of the bottle. Erdinger also produces an alcohol free beer.
Brauerei C. & A. Veltins, the second German brewery in the DBI lineup, was founded in 1824 in Gevenstein, near Dusseldorf. Veltins brews only pilsners, stressing the ideal quality of the natural spring waters in the Sauerland section where it is located, and is the fifth ranked pilsner brewery in Germany. It has had limited exposure in the U.S. to date. The brewery is enjoying significant success in its homeland with its V+ line of mixed beer drinks (V+Cola, V+Lemon), especially in the youth market, and hopes to bring those to the U.S. as well.
Fuller, Smith & Turner is, along with Young's, one of the two remaining family-owned London breweries and was founded in 1845 on a site where beer has been brewed for over 300 years. Its Griffin Brewery in Chiswick produces some of the most familiar British imports in the U.S. market: London Pride, ESB, London Porter, 1845 (first brewed in 1995 to celebrate the brewery's 150th anniversary) and Vintage Ale. Brewers at Fuller's have high hopes of gaining that same sort of respect for their Organic Honey Dew, a light golden ale. The beer is not yet scheduled for the U.S. market.
See "Stores Notes" for more about German imports
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