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January 24, 2007 - Prima Pils and Troegenator Among Top Ten American Beers Chosen By Playboy
It's not quite Bill Covaleksi and Ron Barchet posing naked on a bear rug or an in-depth interview with the Trogner brothers wherein John reveals his latent homebrewing tendencies, but Playboy Magazine thinks these guys and their products are definitely part of the sophisticated life style.

Victory Prima Pils was second and Troegs Tröegenator seventh among the Top Ten American Beers as selected by a panel of brewers, beer writers and other industry folk in the current issue.

Victory's HopDevil IPA also was one of five beers given an Honorable Mention.

Said the magazine of Prima Pils:

Anyone enamored of the clean taste of a watered-down, mass-produced domestic beer needs to break a few man laws and get a six-pack of Prima Pils. Brewed with Saaz hops by German-trained brewmasters, this exemplar of the Czech-born Plzen style of beer is slightly spicy with a refreshing finish. Brews like this are the reason pilsner is the most consumed type of beer in the world. That, and fraternity parties.
And of Troegenator:
This heady brew delivers the heftiness its Teutonic-sounding, heavy metal name suggests. Hand-crafted by two brothers, the strong lager won a bronze medal at the 2006 World Beer Cup. Supposedly, the double bock style was often brewed by monks, who subsisted on the rich drink during prolonged fasts. Drink enough of this stuff, and surely some fantastic visions aren't far behind.
The beers in the Top Ten were, in order, Sierra Nevada Pale Ale, Victory Prima Pils, Ommegang Abbey Ale, Anderson Valley Boont Amber Ale, Sierra Nevada Porter, Brooklyn Black Chocolate Stout, Tröegenator Double Bock, Samuel Adams Utopias, Alaskan Smoked Porter and Deschutes Mirror Pond Pale Ale.

Awarded Honorable Mention in addition to HopDevil were Samuel Adams Double Bock, Rogue Shakespeare Stout, Anchor Porter, Anchor Steam and Blue Point Toasted Lager.

The selecting panel included William Brand (Oakland Tribune), Lew Bryson (ubiquitous) Sam Calagione (Dogfish Head), Lauren Clark (beer writer), Tom Dalldorf (Celebrator Beer News), Alan Dikty (beer and spirits archivist and specialist at the Beverage Tasting Institute and Vice President of Applied Beverage Technologies), Tony Forder (Ale Street News), Gregg Glaser (Yankee Brewing News), Randy Mosher (beer writer), Garrett Oliver (Brooklyn Brewing), Peter Reid (Modern Brewery Age), Mike Roper (bar owner, Hopleaf, Chicago), Don Russell ("Joe Sixpack"), and Rob Tod (Allagash Brewing).

Here's how the winning beers were selected, per the Playboy website:

A panel of 14 beer experts sent us their top picks in a variety of different categories. The only stipulation was that each beer must be available in bottles (i.e. not just on tap at a brewpub) somewhere in the United States. The results of this open-ended vote were tallied and the brews that received the most votes were included in our top ten list. No favoritism was given to any of the brewers on our panel.
The online story is available here.--JACK CURTIN